OUR ICONIC STORY

Our journey started in 2018 when Branco, a basketball, track, and tennis coach at Crossroads school in California received a complaint from a parent and a First AID/CPR trainer that said "Gatorade and Powerade have too much sugar for the kids" She further expressed it was not beneficial to their health because of sugar levels. So immediately in efforts to serve young athletes who would cramp up from drink sugary sports drinks, Branco decided to take matters into her own hands. Little did the parents know but Branco has just been featured in the most iconic Powerade commercial titled "Breaking Ankles". Branco admits he is very appreciative of the royalties he made from the commercial but later realize he was selling "high fructose corn syrup" to viewers and "deep inside it felt wrong. I don't even drink any drink with high fructose corn syrup". So Branco invented "Iconade", an all natural sport drinks that give you natural electrolytes and inspires athlete to "BE ICONIC"